Who is babygirl…

Babygirl Flowers was founded in Spring 2025 by Phoenix native Keyara Broom. More than just florals, Babygirl is a creative outlet rooted in connection, using flowers as the focal tool. I love building with other local creatives and restaurants through workshops, pop-ups, and designing custom arrangements. Babygirl is about creating approachable, intentional, and beautiful pieces that are full of personality. I feel flowers create an easy, natural way to collaborate with people.

  • Zillow x Creative Cultivate

  • Fox News - Small Business Highlight Live

  • Scottsdale Fashion Week - Sandro Paris

  • Bacanora x Jessica Bui x The Orange Home

Babygirl Flowers

I host workshops

I host intimate floral workshops designed for connection, creativity, and community. From local cafés and restaurants to brand pop-ups and private gatherings, each experience is thoughtfully curated to feel playful, elevated, and hands-on. My workshops are built to bring people together while spotlighting and supporting local spaces and creatives.

I style for private events

I provide full floral styling for private events, transforming spaces into intentional, art-driven environments. Whether it’s a dinner party, brand launch, birthday, or collaboration with a local restaurant or boutique hotel, I design florals that feel immersive and aligned with your vision. Every arrangement is created to enhance the atmosphere and leave a lasting impression — this the tablescape of your dreams

I create custom pieces

I design custom floral pieces for individuals, restaurants, hotels, and creative brands seeking something distinct and expressive. From statement arrangements to curated bud vase installations, each piece is thoughtfully composed to complement your space and aesthetic. My focus is on building ongoing relationships with local businesses and creatives who value atmosphere, artistry, and detail.

Babygirl Flowers

I want Babygirl to be more than just flowers.

The vision: a cultural hub in central Phoenix—a flower shop, creative community space, and curated lounge where people can rediscover tangible culture through books, records, CDs, DVDs, and magazines. Think Zia Records × Bookmans × flower shop… With Babygirl design and branding.. We’re talking cunty, girly, cozy, nostalgic design with food, drinks, and intentional events.

Right now, Babygirl lives as a direct design and pop-up. Blending flowers, food, music, and culture through workshops, private dinners, themed parties, weddings, baby showers, bouquet inquiries, restaurant centerpieces and more—all while building toward a permanent brick-and-mortar home.

The mission: From pop-up to brick-and-mortar: bringing people together through flowers, culture, and intentional design and events.

Contact me

Interested in working together? Fill out some info, and I’ll get back to you soon.
I can’t wait to hear from you <3